Magic Trick: Everyday Athlete turns into Grit and Glimmer
Presto change-o, alakazam!
It’s true, it’s true. The Everyday Athlete is no more.
What better day than the first of the year to launch the new site, right?
Actually, it’s not really new. It’s just like the old site put on a really hot dress and a pair of stilettos and went to the judge to have her name legally changed.
This has been in the works for a while. Everyday Athlete was growing up and out-growing. I started EA Blog on a whim a long time ago, and it’sbecome more than I could have ever imagined. I’m super stoked with where we’ve been, but even more excited about where we’ll go.
Change is hard, but hard is good. And good is invigorating. And invigorating is energizing. So I’m taking hard and good and invigorating and energizing and stampeding off into 2010 with guns blazing. It’s a new decade – let’s blow the roof off!
So what’s behind the big change? A few things.
I done been run off my land.
Well, not exactly. But I did get served a legal notice to cease and desist the use of the trademarked name “Everyday Athlete”. Whoops!
Turns out this guy in NY at Everyday Athlete Studio owns the words and he was fixin’ to open up an online store presence. Apparently, my use of his words wasn’t ideal for his business situation. I called him directly after receiving the note from his lawyer and explained that I would happily move (and had been planning to). For the record, he was very nice about the whole deal and gave me a really generous amount of time to get my ducks in a row.
But about that pre-existing plan to move…
It’s time to grow.
Bikes are great. Running is rad. Motivation is kick-ass. Fitness is a lifestyle. Nutrition is delightfully nerdy. I love all that stuff. A lot.
But there’s a lot of other stuff I like too.
I think the thing that makes us interesting human beings is our capacity to be diverse and have incredible range. I want a name, a site, and a philosophy that encompasses that value. I want to tell stories about roadtrips and families and interesting characters. I want to share photos and music and food. I’m an athlete at my core, but certainly it’s not the only thing that defines me.
Grit and Glimmer is still a blog about all those athletic pursuits, but it will also be about the other things that make life balanced and whole and brilliant.
About that name.
The Grit: Broken fingers, frost-bitten toes, bourbon adventures, off-road cycling mayhem, road racing agony, thunderstorm training runs, and a healthy dose of sailor speak.
The grit is stuck in your teeth after the first muddy cyclocross of the year. It’s the thing in your gut that gets you through six back-to-back softball games in triple digit temperatures. It’s the way your teeth smash together when you’re fighting not to get dropped up a climb. It’s the raw edge, the hard side, the fighting spirit.
The Glimmer: Tortellini overload, ass-kicking music, ridiculous cat stories, mouth-watering recipes, fashion confidential, design geek-outs, and good old-fashioned reflection. It’s the shiny parts that catch your attention and draw your eye. It’s the life stuff that makes us interesting and well-rounded.
Glimmer is a word I borrowed from Pam Houston after seeing her speak at a conference a few years back. It’s what she calls the notes she takes when she captures a little life vignette to use later in her work. It’s about moments and details and a way of communicating them. It’s about honoring small things, poignant things, language and life.
For now? Pardon our dust. We’re buffing the edges of this new set-up and I’m sure we’ll run into a few glitches. If you see anything funny, please feel free drop an email to me at heidiswift [at] gmail [dot] com.
And – if you’re so inclined – take a moment to subscribe to the new feed. The old one will still work for a long while, but subscribing to the new one will ensure that you’re up to date. It will also make you rich. (Ok, ok, maybe not, but “rich” sounds so much more compelling than “up to date” – yeah?)
Don’t forget – you can also sign up to receive email updates:
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